Wintegrity | Product Advertising & Consumer Protection

Product Advertising & Consumer Protection

What you can say, what gets sanctioned, what’s next on the radar

17/11, Brussels or online

DESCRIPTION

The Compliance Lunch Debate, titled “Product Advertising & Consumer Protection”, will focus on two questions: what can, and cannot, be said when promoting banking and financial products? And what’s next on the radar?

Making a product attractive without misleading anyone is a fine line to walk. Investments, savings and credit each come with their own advertising rules, on top of general consumer law. Which rules apply, and which advertisements must be approved or notified? Compliance, legal and business teams face these questions every day.

A representative of the FSMA’s Investigations Office will, for the first time in this series, walk us through recent enforcement cases: which breaches led to proceedings, what the investigations revealed, and what institutions can learn from them. We will also look ahead to the new frontiers of financial advertising. Finance Watch will present its latest findings on dark patterns, addictive design (including gamification) and misleading influencer marketing (“finfluencers”), ahead of the upcoming Digital Fairness Act.

Join us on Tuesday, 17 November, in Brussels or online, to enhance your daily work and decision-making processes, and connect with experts, peers and colleagues.

ACCREDITATION

Participation at the Compliance Lunch Debate on 17 November is worth 1.5 points for the continuing education of Compliance Officers, and up to 9 points when attending the full series (6 editions). Company Lawyer, Lawyers and trainee lawyers may submit an individual application to the IBJ-IJE, OBFG or OVB.

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DATE & TIME

Tuesday 17 November 2026, from 12:00 to 14:30

2.5h / 1.5 points

VENUE

Brussel

Bird & Bird
Avenue Louise 235 Louizalaan
1050 Brussel

or online

PRICE

from 185€ HT 223.85€ TTC

The price includes an exclusive walking lunch, your participation in the debate, the coffee break and the speakers' presentation material.

Discussion Topics

What you can say

What counts as advertising?

General consumer law and sector rules for investments, savings and credit (MiFID, PRIIPs, CCD2)

Which advertisements require approval or notification, and which fall under ex post supervision by the FSMA or the FPS Economy

What gets sanctioned

Lessons from the FSMA Investigations Office’s recent cases

Liability beyond regulatory sanctions

What’s next on the radar

Dark patterns, addictive design (including gamification) and finfluencers;

The upcoming Digital Fairness Act.

Topics are carefully selected in collaboration with speakers and Wintegrity’s experts to ensure their relevance. They could be further defined based on current events and the latest regulatory developments.

Do you have a specific question you’d like to address?

Send us an email, and we will discuss with the speakers how we can incorporate it into the discussion.

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SCHEDULE

11:45 Welcome of the participants

12.00 Walking Lunch

12.30 Start of the debate

14.00 Dessert & Networking

14:30 End of the event

LANGUAGES

The discussion will be in French, Dutch or English, depending on the topic and the speaker’s mother tongue. Support presentation in English.

CERTIFICATE & ACCREDITATION

Wintegrity is recognised by the FSMA (Financial Services and Markets Authority) as a training organisation for the continuing education of Compliance Officers. Participation at the Compliance Lunch Debates on 18 June isworth 1.5 points for the continuing education of Compliance Officers, and up to 9 points when attending the full series (6 editions). Attend the Annual Conference as well, and you will earn a total of 15 points.

Company Lawyer, Lawyers and trainee lawyers may submit an individual application to the IBJ-IJE (Institute of Company Lawyers), OBFG (Ordre des barreaux francophones et germanophone) or OVB (Orde van Vlaamse Balies).

Participants will receive their certificate of attendance by email after the event.

TARGET AUDIENCE

The lunch-debates are aimed at Compliance officers, Head of Compliance, Board members, Company lawyers, Legal officers, Attorneys, Managers, Representatives of the authorities, Regulatory and Public affairs officers, Auditors, Transformation officers, as well as anyone involved in implementing the issues addressed.

The lunch debate on 17 November on the theme of "Product Advertising & Consumer Protection" will also be of particular interest to Heads of Products, Product Managers, Heads of Marketing and Communication, Heads of Payments, Credit, Investments and Insurance, digital and social media teams, and anyone involved in designing, reviewing or approving advertising for financial products.

1,5 continuing education points

€225/ session

Includes: exclusive walking lunch + Coffee break + speakers' presentation material.

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Product Advertising & Consumer Protection (17/11)

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Product Advertising & Consumer Protection

What you can say, what gets sanctioned, what’s next on the radar

17/11, Brussels or online

Speakers

Discussion Topics

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